Getting a Head Start: 11 Print Marketing Ideas for Back-to-School Season

Back-to-school season is a time for parents, students, and educators to prepare for the upcoming school year.

It’s also an excellent opportunity for businesses to capitalize on the spending rush of starting a new academic term.

73% of back-to-school shoppers plan to shop in late July and early August, so it’s not too early to start marketing now. When it comes to promoting your business during back-to-school season, nothing beats print marketing!

11 Great Print Marketing Ideas to Give Your Business a Head Start This School Year

1. Back-to-School Flyers

Create a catchy, eye-catching flyer that targets parents and students with special deals, discounts, or promotions for the back-to-school season.

Have them distributed around local schools and neighborhoods.

2. Bookmarks

Design a unique bookmark to be included in student textbooks or given out as free keepsakes.

Include your logo, contact information, and any relevant offers or discounts for back-to-school shoppers.

3. School Supplies

Brand your line of school supplies with your business logo and colors.

These make great giveaways at local schools or events related to the start of the school year.

4. Posters

Create colorful posters to be hung around schools, libraries, or local businesses in your area.

Feature back-to-school deals and promotions for parents and students to take advantage of.

5. Catalogs

Put together a catalog featuring all the back-to-school products and services you offer.

Have them distributed around local schools and neighborhoods.

6. Special Offers

Send postcards or mailers to local families with special back-to-school deals and discounts.

Include your logo and contact information for added visibility.

7. Stickers

Have custom stickers that feature your business logo, colors, and any relevant offers or promotions for the back-to-school season.

Have them distributed around schools or mail them to local parents and students.

8. Classroom Magazines

Put together classroom magazines filled with back-to-school deals, promotions, and helpful tips for the upcoming school year.

Feature your business logo and contact information on the cover page of each issue.

9. Shopping Lists

Create shopping lists that feature your business’s back-to-school products and services.

Include them in mailers or have them distributed around local schools.

10. Postcards

Send postcards with helpful tips for the upcoming school year to parents and students in your target area.

Feature your logo, contact information, and any relevant offers or discounts that you’re offering for the back-to-school season.

11. Notebooks

Have custom notebooks made up with your business logo and colors.

These can be distributed to local schools or given as free keepsakes during back-to-school events and promotions.

Businesses can give themselves a real head start by taking advantage of the increased spending around back-to-school season.

Use these 11 print marketing ideas to get the message out about your business and engage with parents, students, and educators during this important time of year.

Don’t let the back-to-school rush catch you unprepared! Contact us today to find out how we can help your business capitalize on the excitement of the new school year!